5 Step “Cold-Prospect To Hot-Lead” Formula

**Note: This is just one of many formula's I use but it's by far one of the most universal and effective.

1. Create an effective subject line: Keep it simple and focused on providing timely, relevant information. No tricky stuff.

Simple and relevant and timely is what you’re looking for here. Here’s some

samples that worked…

Subject line: Handouts for he upcoming plastics expo

Subject line: Getting case studies done on time…

Subject line: How do you get resellers to back your new products?

2. Establish credibility

Here, you’ve gotta answer the question in the prospect’s mind of, “How do I know this email is just for me?”

This is where your homework serves as evidence that you’re in tune with their specific needs.

3. Build interest in your expertise and services

This is where you say something about how you help clients solve a specific problem or achieve a specific goal. Think, “Trade Show Lead Generation

Specialist” vs. “Marketing Consultant”.

4. Invite the prospect to take simple, easy-to-say-yes to next step

One easy step for your prospect to take would be them replying back to you asking you to send them an article that you’ve written that contains helpful information. Or something else that the prospect may need to see.

5. Include a full signature line

Make sure to include your full signature line: Your name, your contact information, your phone number, your email address, your website, you can even put a quick elevator speech line there.

Don’t forget this. You don’t want people have to wonder how to get a hold of you.

Here’s an email that used all of these guidelines that kicked ass…

Subject: Getting case studies done.

“Hi Mark. I’ve been meaning to contact you. Because I do so much work with companies in the enterprise software industry, I’ve come across your company’s website on several occasions, and recently, I noticed that you have begun to use case studies in your marketing communications mix. Do you find it time consuming to develop this type of collateral? I ask because I create a lot of case studies for clients like Hewlett-Packard and Sage, and one of the main reasons the marketing executives at those companies use my services is that I save them on average 10-15 hours per project. I’m not sure if time savings in regards to case studies is an issue for you but if it is, I’d be happy to send a report that I wrote on “How To Shave at least 1, 2, even 5 Hours off of Writing Your Case Studies”.

Please just let me know and I’ll email you that information right away. All the best, Robin.”

This was about 160 words long and notice the tone. It’s very peer-to-peer. She established herself as an equal by showing she plays in their world in a couple of sentences. She raised the issue and then offered to send helpful info.

That’s why this email works.

Now...Why Email might not even work in 2 years and what you MUST do to make sure yours does...

Fact: Emails are getting harder and harder to get opened.

Fact: RSS is kicking Mr. Emails A.S.S.!

I have some thoughts (right or wrong) as to where I think things are heading.

I believe that as E-Reader's, Ipads, and Killer Smart Phones grow and everyone has one or more...

People will begin to be choosy as to whom they listen and read and most importantly have complete control as to format and delivery.

I believe that one day in the near future that your customers will pull your content, as well as others, into a magazine type format on their device of choice.

All information will become individually customized. Much like you see with Twitter Times and the sort.

If I'm right then you've got to begin to think about how you present things in your blog post and syndicated content.

You've got to have offers (ads) right there in the midst of it all.

You've got to have direct links to sales page right there.

This is contrary to most everything we've been taught about blog post etc.. but I'm a believer this is going to change.

But don't jump the gun ...just be aware.

NOW FOR THE "HOLY GRAIL STRATEGY"...

If you want to be Top of Mind and in the Inner Circle of your customers select email list start:

• Offering Email Only specials - "Train Them" 
• Providing Email only content - "High Value FREE Line" 
• Making your emails personal and conversational..  

Alright so there's a few ideas to get ya thinking and a very specific outline for getting your emails to perform much better!

Now I've got something to offer ya if your interested:

I've Recently Conducted The Nerd's Guide To Kick Ass Email Webinar!

**Only being offered to 7 people. Why? See bonus below...

During this 1.5 - 2.5 Hour Event covered:

• 5 very specific Templates for dominating with emails. 

• 7 Things you've got to do to deepen the relationship with your customers. 

• How to position your emails as must opens (You'll see me do this with the Nerd site this week and beyond) 

• Using Personality to entertain and sell at the same time. 

• Mastering RSS and positioning your content so that it entertains, educates, and sells! 

Bonus! (worth 10 times this Webinar)

Prior to the event you can submit to me 3 emails you currently use in your auto - responder series, a sales letter campaign, or anything else you choose.

The Nerd Crew Copy Writers and I will tear apart, dissect, totally fu** it up, and remaster them or from scratch create emails that "Get Opened" and "Get Sales" or people moving in that direction.

If you were to hire us to do this you would pay $299 minimum.

Cost for Webinar and Creating Your Emails? $69

Full Seminar, MP3 Downloads Immediately After, And 3 FREE Emails of Your Choice Written By Our Staff...ALL Guaranteed Or YOUR Money Back NO Questions!!!

This may be the single best investment you make this year.

I hope to talk to you soon.

Dexter