{"id":2915,"date":"2011-01-04T17:26:07","date_gmt":"2011-01-05T00:26:07","guid":{"rendered":"http:\/\/mynotetakingnerd.com\/blog\/are-you-making-this-mistake-with-your-landing-pages-and-sales-letters"},"modified":"2013-02-25T13:26:51","modified_gmt":"2013-02-25T21:26:51","slug":"are-you-making-this-mistake-with-your-landing-pages-and-sales-letters","status":"publish","type":"post","link":"https:\/\/mynotetakingnerd.com\/blog\/are-you-making-this-mistake-with-your-landing-pages-and-sales-letters\/","title":{"rendered":"Are You Making This Mistake With Your Landing Pages and Sales Letters?"},"content":{"rendered":"<p>Hey Guys,<\/p>\n<p>It\u2019s Chief Nerd here.<\/p>\n<p>As many of you may know Nerd#2 is very talented in the &#8220;Copywriting that allows you to <strong>make fast money online&#8221;\u00a0<\/strong>department.<\/p>\n<p>He recently gave a \u201cQuick Critique\u201d on the following sales letter.<\/p>\n<p>I thought you could learn a lot from what he shared\u2026Enjoy<\/p>\n<p><a href=\"https:\/\/mynotetakingnerd.com\/blog\/wp-content\/uploads\/2011\/01\/Nerd-_2-Copy-Critique-Screen-Capture.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border-width: 0px;\" title=\"Nerd #2 Copy Critique Screen Capture\" alt=\"Nerd #2 Copy Critique Screen Capture\" src=\"https:\/\/mynotetakingnerd.com\/blog\/wp-content\/uploads\/2011\/01\/Nerd-_2-Copy-Critique-Screen-Capture_thumb.png\" width=\"297\" height=\"227\" border=\"0\" \/><\/a><\/p>\n<p><strong>Here is what Nerd#2 had to say: Let me know what you think in the comments below!<\/strong><\/p>\n<p><span style=\"font-size: small;\">One thing that didn&#8217;t make sense to me was beginning the conversation by planting the idea of &#8220;Scam&#8221; in the readers mind. Right out of the gate. I don&#8217;t get it. <\/span><\/p>\n<p><span style=\"font-size: small;\">It&#8217;s the whole premise of telling someone NOT to think of a pink elephant, DON&#8217;T think of a pink elephant, you better NOT even dream of seeing a pink elephant in your mind!!! What do you naturally see in your mind? Pink elephant. <\/span><\/p>\n<p><span style=\"font-size: small;\">Because the mind works in this way, it&#8217;s always seemed to me to be common sense to<\/span><\/p>\n<p><!--more--><span style=\"font-size: small;\">stay away from the popular copywriting technique prescribed by Dan Kennedy of &#8220;Saying what something isn&#8217;t.&#8221;<\/span><\/p>\n<p><span style=\"font-size: small;\">If you don&#8217;t use the English language to anywhere near it&#8217;s capacity, you take that advice and piece together copy that accomplishes the opposite effect and if you do this in the top fold of the letter&#8230; Not Good.<\/span><\/p>\n<p><span style=\"font-size: small;\">The thinking behind that piece of advice is sound but you&#8217;re actually gunning for something along the lines of &#8220;Here&#8217;s how this is different from _________&#8230;&#8221; Different\/unique\/special is the idea that you want to plant. Not scam. <\/span><\/p>\n<p><span style=\"font-size: small;\">Running with your opening might have made more sense in my perspective had it been a continuation of the headline but the headline lends more of an angle that could be the guys story, which in my eyes, if it&#8217;s &#8220;Weird&#8221; and &#8220;random&#8221; (don&#8217;t necessarily like this word here either) then it makes sense to continue this train of thought and suck them in with a story that hopefully is intriguing so that people keep reading. <\/span><\/p>\n<p><span style=\"font-size: small;\">One other thing I believe this lead could also be helped with is by emphasizing through the story, how $56K is actually a **** load of money to someone who&#8217;s making $25K or who has a part-time income of ZERO. <\/span><\/p>\n<p><span style=\"font-size: small;\">This is a common mistake that happens when you don&#8217;t put yourself in the shoes of the person for the who this offer is for but instead, you come from where you are or want to pretend you are. <\/span><\/p>\n<p><span style=\"font-size: small;\">The income promise here is something that caters more to Al Bundy than Donald Trump. So using the guys story of how he works\/worked at a normal\/meaningless\/**** job, has been behind on rent for an apartment that was only $750 a month, scrounged change so he could ride the bus to his job and now after using this system&#8230; he moved into a house (Huge difference to someone in a place that $56K sounds heavenly to &#8211; Al Bundy) that he rents for $1,500 a month, bought a new used car and is on the verge of quitting or has quit his **** job&#8230;. is far more compelling than you telling me right away to trust you and that &#8220;I&#8217;m not trying to deceive you&#8221;. <\/span><\/p>\n<p><span style=\"font-size: small;\">I don&#8217;t even know you yet, but a story can get me familiar fast. Stories sell &#8220;you&#8221; AND &#8220;your system&#8221;, both of which need to happen here. This story also helps a person at this income level completely get over the worst objection facing you&#8230; &#8220;I know this guy did it, but can I?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: small;\">If you slay this objection in the opening of your letter, I&#8217;d say 95% of your work is done and the rest of the 5% of resistance will be easy to knock down with your guarantee, your proof, and your bonuses. <\/span><\/p>\n<p><span style=\"font-size: small;\">Now I never read past the first subhead so I don&#8217;t know what kind of story is trapped below, if any, but what I do know is that testing a change in this lead could give you a major bump in your conversion&#8230; if in fact, all of your other ducks are in a row and this thing does what you say it will. <\/span><\/p>\n<p><span style=\"font-size: small;\">And, I hope I&#8217;m completely wrong here and that this letter, opening as it is, is absolutely crushing it. THAT would be awesome. \ud83d\ude42 I&#8217;d still ask the question then of, &#8220;How high is high?&#8221; Hahaha<\/span><\/p>\n<p><span style=\"font-size: small;\"><a href=\"http:\/\/www.mynotetakingnerd.com\/blog\/how-to-stack-trust-desire-into-every-claim-you-make-about-what-you-sell\">***For <em>even more <\/em>awesome advice on infusing your copywriting and persuasion in print and pixel with believeablity, go see this awesome post***<\/a><\/span><\/p>\n<p>PS. If you&#8217;re on the hunt for answers to\u00a0<strong>how to make fast money online<\/strong>, <a href=\"http:\/\/nerdreport.mynotetakingnerd.com\/102-2 \">you&#8217;ll definitely want to see these Eben Pagan Platinum Conversion Seminar <strong>marketing notes <\/strong>here . . .\u00a0<\/a><\/p>\nAre You Making This Mistake With Your Landing Pages and Sales Letters?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hey Guys, It\u2019s Chief Nerd here. As many of you may know Nerd#2 is very talented in the &#8220;Copywriting that allows you to make fast money online&#8221;\u00a0department. He recently gave a \u201cQuick Critique\u201d on the following sales letter. I thought you could learn a lot from what he shared\u2026Enjoy Here is what Nerd#2 had to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363,362],"tags":[],"class_list":["post-2915","post","type-post","status-publish","format-standard","hentry","category-copywriting-course","category-how-to-make-fast-money-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Making This Mistake With Your Sales Letters? - MyNoteTakingNerd<\/title>\n<meta name=\"description\" content=\"This \u201cQuick Critique\u201d I give on the following sales letter could show you how to make fast money online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mynotetakingnerd.com\/blog\/are-you-making-this-mistake-with-your-landing-pages-and-sales-letters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Making This Mistake With Your Sales Letters? 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