October 13, 2010

I was recently asked by a potential small business marketing strategy consulting client why his product wasn’t selling. He had world class copy. He had a great product. He had multiple other components of what seemed to be a home run. Yet he was missing the one key ingredient that drives sales. And this ingredient […]
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October 12, 2010

Hello, I’ve got a few words of wisdom I’d like to share with you today on the topic of small business marketing strategies. As I get older I constantly have to remind myself that I don’t “Know” anything. The market is always the boss. Common sense isn’t always right. One of those little chunks of […]
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