November 27, 2017
If you’re not talking in your copy the way people think and talk to themselves… you’re doing it wrong. In Part 1 of this piece, we talked about the traditional advice given to entrepreneurs who are trying to say what their prospects want to hear in an effort to say the words that their perfect […]
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November 23, 2017
Not long ago I put together a 45 page-report for a private Facebook Group of ours that detailed my Relentless, Purpose-Driven, Meaningful Messaging Method For Entrepreneurs. Within this report there is a section where I lay out some of the most important aspects of storytelling. The following passage from the report got me thinking… Perhaps […]
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