February 13, 2019

The legendary boxing trainer Cus D’ Amato was famous for his X’s and O’s technical wisdom and his unique Peek-a-boo style of fighting he taught. As a fight manager and trainer, he managed former heavyweight champ Floyd Patterson and former light heavyweight champ, Jose Torres in the 50’s and 60’s. Then much later in the […]
Read the full article →
February 6, 2019

The Marketer’s Double-Dipped Cream Dream: A market where everyone in it is wired the same exact way. All their preferences are perfectly in sync. All of their worries are perfectly in sync. Why is this the case? Because having zero variance in what you need to say in order to get people to buy allows […]
Read the full article →