Who is Dan Kennedy?

From the back of one of his books – “His business adventures have included ownership of six businesses. He appeared for nine consecutive years on THE #1 seminar tour in America sharing the platform with former U.S. Presidents Reagan, Ford, and Bush, and business leaders such as Debbi Fields (Mrs Fields’ Cookies), Jim McCann (1-800-Flowers), and Mark McCormack (What They Don’t Teach You at Harvard Business School).”

What I love and respect about Dan is he’s a no bullshit kinda of guy who’s hell bent on showing you what gets results, not what sounds pretty in theory. And what’s genius about his business is that because he’s known as a marketing god, he’s got some of the smartest small to medium sized business owners on the planet trying to get his approval in his mega-expensive coaching groups via them putting his principles into action which gives him an ongoing lab of what’s working to get customers buying online and offline across multiple markets. This means his advice comes from evidence, not from an ideal of what should or could work.