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Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

July 11, 2018
Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

In Part 1 of this series, we unpacked the three most important lessons I learned from the Dan Kennedy Marketing To The Affluent research he revealed to anyone who wanted to know how to effectively sell products and services to the 5% of the population that holds 95% of the money. The product line that […]

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Smooth Strategy For Selling Premium Priced Products To The Affluent

June 15, 2018
Smooth Strategy For Selling Premium Priced Products To The Affluent

When is a bed worth $67,000 – $145,000 dollars? When it gives you the best sleep you’ve ever had along with bragging rights for how much you spent on it for no less than twenty-five consecutive years. That’s when. Now think about this… Can you remember where you lived and what you were doing for […]

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13 Reasons Why Direct Response Promotions Fail and What To Do About It

May 30, 2018
13 Reasons Why Direct Response Promotions Fail and What To Do About It

All these years later, I finally broke down and took notes on the Clayton Makepeace – Makepeace Business System course. In case you’ve never heard of it before, this was one of the final trainings the legendary copywriter Clayton Makepeace put together. It sold for $795 dollars and it was designed to show what he […]

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Cashing In On The Million Dollar Ideas Being Thrown Away

April 18, 2018
Cashing In On The Million Dollar Ideas Being Thrown Away

If you believe in Pareto’s Principle – the 80/20 rule – you trust that 80% of the business, marketing, copywriting podcasts are just average or poor…  …and that 10-15% are REALLY good… …and you trust 5% or less of them to be OUTSTANDING. That’s just reality. They can’t all be winners.  But even the elite […]

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The Four Abilities You Need For Mastering Knowledge Work

February 8, 2018
The Four Abilities You Need For Mastering Knowledge Work

Today I want to share with you the notes I took for Day 20 of the Eben Pagan Seeds of Success Course which was focused on the topic of mastering knowledge work. The U.S. Bureau of Labor Statistics says that a person graduating college today will have 10-14 different jobs and 3-5 different career changes […]

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Are You Guilty of Being Delusional About Your Productivity?

January 23, 2018
Are You Guilty of Being Delusional About Your Productivity?

Today I want to share some of my notes with you that I took on the Dan Kennedy Renegade Time Management course. The ultimate good news/bad news joke about being an entrepreneur is… “The good news is: You’re your own boss. The bad news is: You’ve got a REAAALLLY shitty, dysfunctional, and incompetent boss.” An […]

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Letting Life Touch You So That Your Marketing Can Touch Your Audience

July 2, 2017
Letting Life Touch You So That Your Marketing Can Touch Your Audience

What is a quote that once you heard it, it stuck with you forever? How are you continually reminded of it? Where are the places where you are quick to reference it? One quote that comes to my mind is something I heard while listening to the famed Jim Rohn Weekend Seminar. I’ll always have […]

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