November 5, 2014

If you’ve been in the realm of direct response marketing for any significant amount of time and you’ve paid attention to people who track response on a massive scale, you will have heard that tailoring messages specifically to a male or a female audience has proven to increase your response. This can be especially true […]
Read the full article →
October 31, 2014

Now that you know how many clients you want to handle and how much you would need to bill them in order to support yourself based on what we covered in the previous post, the ginormous question left on the table is, “Is there anyone out there who is willing to pay me this amount […]
Read the full article →