My Note Taking Nerd

Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

April 25, 2019
Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

In Part 1 of this series we talked in detail about how revealing valuable, often overlooked insights about your personal narrative allows for the following elegant and insanely effective conversion process to unfold… Step one: You take them from “They don’t know you” to “Now they know you.” Step two: You take them from “They […]

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Part 1 of 2: Why You Probably Have More In Common With Bob Ross Than You Think You Do

April 23, 2019
Part 1 of 2: Why You Probably Have More In Common With Bob Ross Than You Think You Do

If you are in the business of selling information – coaching, seminars, audio programs, books, etc. then there is a very good chance that you and the world-famous, afro-sporting artist Bob Ross have more in common with each other than you thought you did. Bob became one of the biggest stars in the history of […]

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Single Best System For Selecting The Right Copywriter

April 3, 2019
Single Best System For Selecting The Right Copywriter

While getting ready for my work this week I was listening to the “Guys We Fucked: The Anti-Slut-Shaming Comedy Podcast” hosted by Corinne Fisher and Krystyna Hutchinson. In the middle of the show, one of the women brought up the topic of going to a posh sex club in New York City. (Be on the […]

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Being The Person People Can Bet On

March 18, 2019
Being The Person People Can Bet On

“This is not a game for the most well-adjusted people.” ~Bill Parcells – Two-Time NFL Super Bowl winning coach and the only coach in NFL history to take four different franchises to the playoffs In this quote, Bill is talking about the sport of American Football. The rationale behind this statement is based on the […]

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When is Selling “Good Enough” Results The Right Offer?

March 6, 2019
When is Selling “Good Enough” Results The Right Offer?

When people pay me to review their ads the single biggest mistake I see being made over and over again (even with people who should know better) is the person is trying to get their perfect prospect excited with vague promises like… “Find yourself” “Get in shape” “Boost your income” “Put the spice back into […]

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Capitalizing on The Fact That Everyone Is Afraid

February 13, 2019
Capitalizing on The Fact That Everyone Is Afraid

The legendary boxing trainer Cus D’ Amato was famous for his X’s and O’s technical wisdom and his unique Peek-a-boo style of fighting he taught. As a fight manager and trainer, he managed former heavyweight champ Floyd Patterson and former light heavyweight champ, Jose Torres in the 50’s and 60’s. Then much later in the […]

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Compelling Shortcut For Selling Transformation

February 6, 2019
Compelling Shortcut For Selling Transformation

The Marketer’s Double-Dipped Cream Dream: A market where everyone in it is wired the same exact way. All their preferences are perfectly in sync. All of their worries are perfectly in sync. Why is this the case? Because having zero variance in what you need to say in order to get people to buy allows […]

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