Information Marketing: Is It The Right Business For You?

June 7, 2016
Information Marketing: Is It The Right Business For You?

So I’m sitting here reviewing the notes I took on Dan Kennedy’s Business Building Blueprints Seminar where he’s talking to an audience of people interested in making money using information marketing. These people who hauled their ass into that room from all corners of the world want to sell training programs, info products, seminars, workshops, […]

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The Real Reason Why High Consulting Fees Get Paid

May 24, 2016
The Real Reason Why High Consulting Fees Get Paid

OFFICIAL Think of how honored this word is in our society. And one thing to remember is that official recognition doesn’t always correlate to what is accurate. One example of this is Academy awards given to movies that made zero money and that no one has ever even heard of. That’s an example of an […]

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The Sauce Required For Creating a Successful Information Product

May 17, 2016
The Sauce Required For Creating a Successful Information Product

Pretty much anyone who aspires to the outcome of creating a successful information product puts a major emphasis on the core thing they are offering – the abc’s and the 1,2,3’s. And because this process alone can be a major undertaking, out of either ignorance or neglect, they don’t include the secret sauce that makes […]

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Stepping Into Your Profitable Market Gap

April 20, 2016
Stepping Into Your Profitable Market Gap

Does what you sell appeal to the mainstream market? Or… does what you’re selling appeal to a niche audience? An example of selling to the mainstream market would be something like offering generic weight loss advice that “anybody can use” to lose 5-10 pounds. An example of selling to a niche would be offering weight […]

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When Binge Watching a TV Series Can Be Good For Your Small Business

April 13, 2016
When Binge Watching a TV Series Can Be Good For Your Small Business

Do you enjoy indulging in a 10-20 episode TV series that revolves around well-written and evolving characters? A series with both characters that you can relate to, fall in love with, and admire along with characters that you absolutely despise and love to hate… a series that has you devoting the entire lazy day of […]

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Vitally Important Things You Need To Know When Marketing To Women

January 29, 2016
Vitally Important Things You Need To Know When Marketing To Women

I was listening to a comedy station on my satellite radio yesterday as I was driving to the bank. Dude was talking about the experience of going from being single to being married and in doing so he said… “I don’t know about you guys, but nobody ever sat me down and had any kind […]

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Are You Cheating Yourself Out Of Money With The Title of Your Book, Product, or Service?

January 15, 2016
Are You Cheating Yourself Out Of Money With The Title of Your Book, Product, or Service?

Counting this piece, there are four hundred and thirty articles that I’ve written for this site. The vast majority of them have some element of Personal Development woven into them. I love me some Personal Development. I’ve loved it ever since I was a kid. I can still remember reading books with titles like “How […]

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