MyNoteTakingNerd

The Psychology Behind Opt-In Offers That Work

December 12, 2020
The Psychology Behind Opt-In Offers That Work

Before we dive in and talk about the psychology behind opt-in offers that work, I’d like you to keep the following question in mind… “What would your marketing process look like if you only got paid when your client/customers get a result?” While this idea swirls around in the back of your mind, we’re going […]

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Are You Unintentionally Cheating Your Perfect Prospects?

November 14, 2019
Are You Unintentionally Cheating Your Perfect Prospects?

If you look at any of the major public personalities who are getting crucified by the public, the press, one side or the other of the government, etc. you will find one major commonality…  Brief, incomplete, and vague responses to negative allegations against them. You can always count on people who have something to hide […]

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Being The Person People Can Bet On

March 18, 2019
Being The Person People Can Bet On

“This is not a game for the most well-adjusted people.” ~Bill Parcells – Two-Time NFL Super Bowl winning coach and the only coach in NFL history to take four different franchises to the playoffs In this quote, Bill is talking about the sport of American Football. The rationale behind this statement is based on the […]

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When is Selling “Good Enough” Results The Right Offer?

March 6, 2019
When is Selling “Good Enough” Results The Right Offer?

When people pay me to review their ads the single biggest mistake I see being made over and over again (even with people who should know better) is the person is trying to get their perfect prospect excited with vague promises like… “Find yourself” “Get in shape” “Boost your income” “Put the spice back into […]

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Compelling Shortcut For Selling Transformation

February 6, 2019
Compelling Shortcut For Selling Transformation

The Marketer’s Double-Dipped Cream Dream: A market where everyone in it is wired the same exact way. All their preferences are perfectly in sync. All of their worries are perfectly in sync. Why is this the case? Because having zero variance in what you need to say in order to get people to buy allows […]

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The Four Abilities You Need For Mastering Knowledge Work

February 8, 2018
The Four Abilities You Need For Mastering Knowledge Work

Today I want to share with you the notes I took for Day 20 of the Eben Pagan Seeds of Success Course which was focused on the topic of mastering knowledge work. The U.S. Bureau of Labor Statistics says that a person graduating college today will have 10-14 different jobs and 3-5 different career changes […]

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Are You Guilty of Being Delusional About Your Productivity?

January 23, 2018
Are You Guilty of Being Delusional About Your Productivity?

Today I want to share some of my notes with you that I took on the Dan Kennedy Renegade Time Management course. The ultimate good news/bad news joke about being an entrepreneur is… “The good news is: You’re your own boss. The bad news is: You’ve got a REAAALLLY shitty, dysfunctional, and incompetent boss.” An […]

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