My Note Taking Nerd

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Smooth Strategy For Selling Premium Priced Products To The Affluent

June 15, 2018
Smooth Strategy For Selling Premium Priced Products To The Affluent

When is a bed worth $67,000 – $145,000 dollars? When it gives you the best sleep you’ve ever had along with bragging rights for how much you spent on it for no less than twenty-five consecutive years. That’s when. Now think about this… Can you remember where you lived and what you were doing for […]

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13 Reasons Why Direct Response Promotions Fail and What To Do About It

May 30, 2018
13 Reasons Why Direct Response Promotions Fail and What To Do About It

All these years later, I finally broke down and took notes on the Clayton Makepeace – Makepeace Business System course. In case you’ve never heard of it before, this was one of the final trainings the legendary copywriter Clayton Makepeace put together. It sold for $795 dollars and it was designed to show what he […]

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Cashing In On The Million Dollar Ideas Being Thrown Away

April 18, 2018
Cashing In On The Million Dollar Ideas Being Thrown Away

If you believe in Pareto’s Principle – the 80/20 rule – you trust that 80% of the business, marketing, copywriting podcasts are just average or poor…  …and that 10-15% are REALLY good… …and you trust 5% or less of them to be OUTSTANDING. That’s just reality. They can’t all be winners.  But even the elite […]

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Part 2 of 2: How To Find The Words Your Perfect Prospects Respond Best To

November 27, 2017
Part 2 of 2: How To Find The Words Your Perfect Prospects Respond Best To

If you’re not talking in your copy the way people think and talk to themselves… you’re doing it wrong. In Part 1 of this piece, we talked about the traditional advice given to entrepreneurs who are trying to say what their prospects want to hear in an effort to say the words that their perfect […]

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Part 1 of 2: How To Find The Words That Your Perfect Prospects Respond Best To

November 23, 2017
Part 1 of 2: How To Find The Words That Your Perfect Prospects Respond Best To

Not long ago I put together a 45 page-report for a private Facebook Group of ours that detailed my Relentless, Purpose-Driven, Meaningful Messaging Method For Entrepreneurs.  Within this report there is a section where I lay out some of the most important aspects of storytelling. The following passage from the report got me thinking… Perhaps […]

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Make a Big Entrance or Don’t Enter At All

May 3, 2017
Make a Big Entrance or Don’t Enter At All

The police had been alerted that the 7-year-old version of myself and my 6-year-old brother had gone missing. When we didn’t walk in the door at the approximate time we did every day after the yellow bus stopped off in front of our apartment complex… my mom called the school. If we weren’t there, where […]

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Invaluable Business Lessons Learned From Netflix Series Chef’s Table

January 3, 2017
Invaluable Business Lessons Learned From Netflix Series Chef’s Table

Chef’s who have become world famous have been charged with the same responsibility that you have – Grow or Die. What I’ve learned while watching the first series of the Netflix show “Chef’s Table” is that each of these six chefs all started as nobodies… went through the period where they were mentored… and then […]

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